OKR help to align the team around common Objectives and execute the company strategy. Whether it is the exponential company growth, an increase of customers, team size explosion, rapid increase in the number of products or services, or increase of customer satisfaction and NPS rates.
Implementing the strategy, you need to think out the box, set a bold vision, and take risky steps, learn fast and iterate fast based on the feedback from your customers.
OKRs make the company goals transparent, enabling every team member to contribute and relate to those goals. The bottom-up approach allows for a high level of accountability and engagement from every team member. Strategy execution becomes more comfortable with OKRs.